Publishing makes your Actor available to users. Monetization lets you get paid when they use it. This is where development meets business.
Publishing to Apify Store
Make your Actor public so others can find and use it. Before you hit publish, you'll need a few things ready:
Clear description: A short paragraph explaining what your Actor does
Comprehensive README: How to use it, what it returns, example use cases
Logo or icon: Helps users quickly identify your Actor in search results
Once these are filled in, the Publish to Store button turns green. Click it and your Actor gets its own page in the Store where users can discover it, read about it, and start using it.
Why it matters: Your Actor won't get users if they can't find it. Publishing gives you discoverability and credibility.
Pay-per-event monetization
You can charge users for your Actor. The pay-per-event model works like this: users pay per action, not per run time. You define what counts as an "event" - a scraped result, a processed request, whatever makes sense for your Actor.
Users don't pay platform costs. You cover those from your revenue. The formula: (Your profit) = (80% of revenue) - (platform costs).
Why pay-per-event works well:
Scales with usage - more users means more revenue
Predictable for users - they know what they'll pay
Works with AI integrations and Standby mode
You can also set up discount tiers to attract bigger customers. Optional, but helps with enterprise users.
And right now, there's the Apify $1M Challenge - additional rewards on top of your regular revenue for Actors published during the challenge period.
Getting started
Set up monetization in the Publication tab of your Actor. Choose pay-per-event, set your price per event, and you're done. Apify handles the billing.
Monthly payouts happen on the 11th of each month. The analytics dashboard shows your revenue, user count, and run stats. You can also keep your Actor free if you want.
From code to income
Publishing gets your Actor to users. Monetization turns your work into revenue. The platform handles billing, hosting, and integrations - you focus on building great Actors.
